Use it as a broadcast messaging app to send group messages to your followers.
In fact, the WeChat official accounts platform has a lot of features that you can leverage to engage your audience, such as: You can use your own WeChat official account to gather followers, create targeted content, redirect to your eCommerce platform, and even send push notifications of your campaigns. So, they always prefer to follow WeChat official accounts over any other account to get information or buy products. However, the Chinese market is sensitive to the realness of the accounts they interact with. Since there are a lot of Chinese WeChat users, the platform is a great entry point for international brands. In that case, the WeChat official accounts platform is curated specifically for the Chinese market.Ī WeChat Business Account can be opened by either individuals or organizations, like: So, suppose you’re using a Facebook page for your Western audience. You can think of WeChat official accounts (also known as WeChat Business Accounts or WeChat public accounts) as the WeChat equivalent of Facebook’s brand page.
#Wechat official account system how to#
This comprehensive guide will show you how to get started and make the most of WeChat for your business. If you are a brand looking to break into the Chinese market, you will need Wechat marketing and to set up a WeChat Official Account.
With over 1 billion active users, WeChat is one of the most popular social media platforms in China and a must-use tool for any company targeting Chinese consumers.
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